THE END?

To summarise this blog coming to an end, I have discovered ALOT of info from brands that use Digital Media to advertise their campaign. Discovering brands through influencers on YouTube or Blogs seems to be a daily occurance to see online. Its forever growing!

In past blogs, I’ve given my spin on past campaigns that would make or break a beauty campaign. Some campaigns that were spoken about include NYX/L’Oreal, Benefit and Charlotte Tilbury. These are massive brands, but will this be trendy in future?

What about the growing industry of beauty subscription boxes. Are they really worth the hype? It really depends on what type of person you are. I’ve never tried any myself, but in future I definitely see myself trying one for a one off! Its just too expensive for a student to get deducted £10 - £15 every month.

The question is – is blogging and YouTube ever going to be the same as it was 5 years ago? Probably not. Brands are taking over, money is becoming more of an important aspect especially if your not as big as others in the industry. To others, it’s a hobby and that’s the best way to go around it. People create these platforms as individuals and the real way to gain a successful audience is to enjoy what your doing and interact with your listeners/readers to build a relationship.

Through a college project Industrial Investigations, I’ve also based the same title around this blog. I’ve carried out a number of research methods to gain the heart filled facts from the industry through primary and secondary research. I really want

ed to find out what the public really thought of these people and I was surprised at the outcome. From the secondary research that was gained, I learnt that over 1,300,000,000 people use YouTube and over 5 billion videos are watched on YouTube every single day – wow.

Through primary research, a questionnaire was carried out so I could really find out what the public really thought. 87% of respondents are aware of companies who use social media to advertise. Technology is growing and most people these days have a form of social media to get in contact with their family and friends. Vloggers or bloggers do not influence most respondents when it comes to buying a product although it was quite split overall. If sponsorship is involved it can push viewers away – so influencers have to be careful about what brand they do choose to work with, and they have to be passionate.

Ending this blog, this investigation has really put into perspective how brands can really affect us. I’ve started to read more blogs and watch more YouTubers as I ever have before – maybe in future ill start up my own blog about my life, fashion, fitness, make-up… what do you think?

I hope you’ve enjoyed reading my past blog posts as much as I have writing them. Leave a comment below!

Thanks for reading,

Danielle

NYX AND LORÈAL TAKE OVER THE BEAUTY INDUSTRY

Blog post number six will focus on the most well-known beauty brands in the industry. NYX was created in 1999 to produce high-quality products that are on trend and affordable. NYX has become one of the fastest growing beauty brands in the social media in the US and worldwide! As NYX has been developing in current years, the brand is now available in over 60 countries and has now launched in UK Boots stores – yay!!

NYX are extremely focused on customer’s opinions on products before launching out into the big bad competitive beauty industry. NYX sends out products via social media to gain opinions and reactions on the product. In the end, they will be the ones hyping the product and encouraging viewers to purchase – so it’s important to produce a product that will be a success.

NYX is known for working with social media influencers such as Jamie Genevieve. Each month, NYX will host ‘meet-ups’ for beauty Vloggers and bloggers to do makeovers and meet up with viewers. All influencers are relatable and look like you and me.  Tutorials are available on influencers channels so they can see products being applied and reviewed before purchasing.

NYX encourages customers to post selfie with the hashtag #NYXCOSMETICS to be featured on their homepage or social media pages. This can grow your own social media following and influence followers on setting a new makeup trend. So it's like one big NYX family! 

Loréal – the number one cosmetic group in the world acquires NYX cosmetics. Located in Paris, the company produces hair colours, skin care, sun protection, hair care, perfumes and make-up. Not only does Loréal work closely with NYX and brands such as The Body Shop and Nestle.

Loreals recent campaign partners up with ‘The Prince Trust’ aims to help 10,000 young people to become more confident with themselves. The campaign ‘All Worth It’ will run confidence courses at each Price’s Trust centres to look over body language, relationships, employability and communication.

The campaign has partnered with 15 representatives including Cheryl Fernandez-Vesini (Cole), Marcus Butler (Vlogger) and Louisa Johnson (XFactor Winner). Each person in the campaign has been through having low self-confidence so it's an extremely relatable campaign for viewers with low self-confidence. 

I think it's important for brands to work with influencers due to the growth in digital media. Young people look up to these influencers and relate to them. When brands work with these influencers, viewers trust the brands they decide to work with and this can influence their buying decisions.

What do you think about this? Leave a comment below!

Thanks for reading, Danielle

THE TRUTH ABOUT CHARLOTTE TILBURY?

In press, there has been a lot of controversy about Charlotte Tilbury’s attitude towards the whole beauty industry. Since Charlotte was young, she has always seen makeup as a necessity in everyday life. She says it gives her the ‘wow’ factor and she feels wow about herself when she wears it and looks in the mirror. Even when it comes to opening the door for the postman, Charlotte has to put a quick touch of mascara or Charlotte Tilbury ‘colour chameleon’ eye shadow pencil for a quick do up. She wants to be the best version of herself, and wants it all of the time 24 hours a day. She wants to enhance the features she was born with every minute so when she does have a quick glance in the mirrored reflection, she feels good about herself.

Charlotte Tilbury has always dreamt of having a successful beauty brand. And for a brand only being two and a half years old, products have been releasing constantly and being hyped up by bloggers and YouTubers. Charlotte had seen a gap in the market for what she wanted to do, so she went for it.

New ‘Scent Of A Dream’ perfume, Charlotte Tilbury’s first perfume has been focused a lot on social media platforms. The perfume was sent out to popular bloggers and Vloggers as part of a PR package to review the product. Celebrity Kate Moss being the face of the campaign, it one of Charlottes Tilbury’s well known face of the brand. Charlotte and Kate have a close relationship, which makes working together not seem like work!

If anyone is interested in learning more about Kate Moss and Charlotte Tilbury’s collaboration hears a quick interview https://www.youtube.com/watch?v=AOxR1tfPNzY

The Charlotte Tilbury fragrance launch invited bloggers and Vloggers to London’s Covent Garden. Guests were given cocktails supplied by the expensive vodka brand Belvedere to sip on through the night.  

So was this campaign a make or break for the brand? Yes. More and more people young people are becoming aware of the brand due to watching these Vloggers and bloggers mentioning brands daily. Charlotte Tilbury’s products have been known for creating good products for the price, so why not treat yourself to a product to try out. Samples are also on offer in stores if you want to try before you buy.

In my opinion, Charlotte Tilbury is a very staple brand. If it wasnt for the promotions on Digital Media, I probably wouldnt know about the products myself as well as I do now. I dont personally own any products from the brand but im always browsing the stalls when I see one! 

Click here to be directed to Charlotte Tilbury's products http://www.charlottetilbury.com/uk/

Thanks for reading! 

Danielle