tag:blogger.com,1999:blog-59165732197308865262024-02-18T18:46:05.843-08:00DANIELLE'S DIARYAnonymoushttp://www.blogger.com/profile/09990378069090635913noreply@blogger.comBlogger7125tag:blogger.com,1999:blog-5916573219730886526.post-80030993203235463462017-05-26T04:22:00.000-07:002017-05-26T04:22:36.421-07:00THE END?<div class="MsoNormal">
To summarise this blog coming to an end, I have discovered ALOT of info from brands that use Digital Media to advertise their campaign. Discovering
brands through influencers on YouTube or Blogs seems to be a daily occurance to see
online. Its forever growing!<o:p></o:p></div>
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In past blogs, I’ve given my spin on past campaigns that
would make or break a beauty campaign. Some campaigns that were spoken about
include NYX/L’Oreal, Benefit and Charlotte Tilbury. These are massive brands, but will this be trendy in future?<o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEAeUmpSafZPaibBi2wWUORIuoeH4xyzCSVPEMNODk4ZTldlS4vYj4NGPfrhZ0u_jxK0-eLd1Tj5g7xEuWtHB21Q4sFo-BayhwXouhM3OfUE8-q0GmL-919KnkioghSPCF-TbIUNT4Wn27/s1600/77025ad0-c63f-4501-831a-98b54d845ddd.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="360" data-original-width="1008" height="113" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgEAeUmpSafZPaibBi2wWUORIuoeH4xyzCSVPEMNODk4ZTldlS4vYj4NGPfrhZ0u_jxK0-eLd1Tj5g7xEuWtHB21Q4sFo-BayhwXouhM3OfUE8-q0GmL-919KnkioghSPCF-TbIUNT4Wn27/s320/77025ad0-c63f-4501-831a-98b54d845ddd.jpg" width="320" /></a>What about the growing industry of beauty subscription boxes. Are
they really worth the hype? It really depends on what type of person you are.
I’ve never tried any myself, but in future I definitely see myself trying one
for a one off! Its just too expensive for a student to get deducted £10 - £15
every month.<o:p></o:p></div>
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The question is – is blogging and YouTube ever going to be
the same as it was 5 years ago? Probably not. Brands are taking over, money is
becoming more of an important aspect especially if your not as big as others in
the industry. To others, it’s a hobby and that’s the best way to go around it.
People create these platforms as individuals and the real way to gain a
successful audience is to enjoy what your doing and interact with your
listeners/readers to build a relationship. <o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmnWsqYqbhh5mVx7gjDGameFq4BRK-dMXLa-Rkam7k1TnnyKjCtHlooPVrKyPBjJfwLoM7nAkKhMLv2nsneCry_4Wgte53qLoEAXXzkSqsyNWZ9bFmXllkCT18Ys9v3sUd5pLHiC8gAMs9/s1600/shutterstock_126022781_1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="768" data-original-width="1024" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmnWsqYqbhh5mVx7gjDGameFq4BRK-dMXLa-Rkam7k1TnnyKjCtHlooPVrKyPBjJfwLoM7nAkKhMLv2nsneCry_4Wgte53qLoEAXXzkSqsyNWZ9bFmXllkCT18Ys9v3sUd5pLHiC8gAMs9/s200/shutterstock_126022781_1.jpg" width="200" /></a>Through a college project Industrial Investigations, I’ve
also based the same title around this blog. I’ve carried out a number of
research methods to gain the heart filled facts from the industry through
primary and secondary research. I really want<o:p></o:p></div>
ed to find out what the public
really thought of these people and I was surprised at the outcome. From the
secondary research that was gained, I learnt that over 1,300,000,000 people use
YouTube and over 5 billion videos are watched on YouTube every single day –
wow. <br />
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Through primary research, a questionnaire was carried out so
I could really find out what the public really thought. 87% of respondents are
aware of companies who use social media to advertise. Technology is growing and
most people these days have a form of social media to get in contact with their
family and friends. Vloggers or bloggers do not influence most respondents when
it comes to buying a product although it was quite split overall. If
sponsorship is involved it can push viewers away – so influencers have to be
careful about what brand they do choose to work with, and they have to be
passionate. <o:p></o:p></div>
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Ending this blog, this investigation has really put into
perspective how brands can really affect us. I’ve started to read more blogs
and watch more YouTubers as I ever have before – maybe in future ill start up
my own blog about my life, fashion, fitness, make-up… what do you think?<o:p></o:p></div>
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I hope you’ve enjoyed reading my past blog posts as much as
I have writing them. Leave a comment below! <o:p></o:p></div>
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Thanks for reading, <o:p></o:p></div>
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Danielle<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/09990378069090635913noreply@blogger.com2tag:blogger.com,1999:blog-5916573219730886526.post-82294136834139684212017-05-10T08:04:00.000-07:002017-05-10T08:04:03.923-07:00NYX AND LORÈAL TAKE OVER THE BEAUTY INDUSTRY<div class="MsoNormal">
Blog post number six will focus on the most well-known beauty brands in the industry. <a href="http://www.nyxcosmetics.co.uk/" target="_blank">NYX</a> was created in 1999 to produce high-quality products that are on trend and affordable. NYX has become one of the fastest growing beauty brands in the social media in the US and worldwide! As NYX has been developing in current years, the brand is now available in over 60 countries and has now launched in UK Boots stores – yay!! <o:p></o:p></div>
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NYX are extremely focused on customer’s opinions on products before launching out into the big bad competitive beauty industry. NYX sends out products via social media to gain opinions and reactions on the product. In the end, they will be the ones hyping the product and encouraging viewers to purchase – so it’s important to produce a product that will be a success.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia1rRTYV6Nu7qRMPjc31a6cD7Z21B81zQt_1fG7nYKtLx4n8xKrWPqe-sxNQ5L7ajfaaSHJv3z5ClXj3Oq_IMnjR7HCBsFEQJr1oHFS6gjD9UxTImlgQ26mJcfv36_2Wi9zeLOLwl6q4zw/s1600/Screen+Shot+2017-05-10+at+15.56.25.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="198" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEia1rRTYV6Nu7qRMPjc31a6cD7Z21B81zQt_1fG7nYKtLx4n8xKrWPqe-sxNQ5L7ajfaaSHJv3z5ClXj3Oq_IMnjR7HCBsFEQJr1oHFS6gjD9UxTImlgQ26mJcfv36_2Wi9zeLOLwl6q4zw/s200/Screen+Shot+2017-05-10+at+15.56.25.png" width="200" /></a>NYX is known for working with social media influencers such as Jamie Genevieve. Each month, NYX will host ‘meet-ups’ for beauty Vloggers and bloggers to do makeovers and meet up with viewers. All influencers are relatable and look like you and me.<span style="mso-spacerun: yes;"> </span>Tutorials are available on influencers channels so they can see products being applied and reviewed before purchasing.<o:p></o:p></div>
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NYX encourages customers to post selfie with the hashtag #NYXCOSMETICS to be featured on their homepage or social media pages. This can grow your own social media following and influence followers on setting a new makeup trend. So it's like one big NYX family! </div>
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<a href="http://www.loreal-paris.co.uk/" target="_blank">Loréal</a> – the number one cosmetic group in the world acquires NYX cosmetics. Located in Paris, the company produces hair colours, skin care, sun protection, hair care, perfumes and make-up. Not only does Loréal work closely with NYX and brands such as The Body Shop and Nestle. <o:p></o:p></div>
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Loreals recent campaign partners up with ‘The Prince Trust’ aims to help 10,000 young people to become more confident with themselves. The campaign ‘All Worth It’ will run confidence courses at each Price’s Trust centres to look over body language, relationships, employability and communication.<o:p></o:p></div>
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The campaign has partnered with 15 representatives including Cheryl Fernandez-Vesini (Cole), Marcus Butler (Vlogger) and Louisa Johnson (XFactor Winner). Each person in the campaign has been through having low self-confidence so it's an extremely relatable campaign for viewers with low self-confidence.<span style="mso-spacerun: yes;"> </span><o:p></o:p></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNHBVjyLEv83mxsAfLe-gfx82ht68RQBV8E1lg2m3zaJsVLdBfscT-IknujFc8gzESuFZenO-TYXjlo5cJMFN_YKOjlO5tDfSyKMohSID0LYByFAKr0AjVRjgeRWVPN8DIfYLhFD9qTTGp/s1600/Screen+Shot+2017-05-10+at+16.02.25.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="262" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNHBVjyLEv83mxsAfLe-gfx82ht68RQBV8E1lg2m3zaJsVLdBfscT-IknujFc8gzESuFZenO-TYXjlo5cJMFN_YKOjlO5tDfSyKMohSID0LYByFAKr0AjVRjgeRWVPN8DIfYLhFD9qTTGp/s400/Screen+Shot+2017-05-10+at+16.02.25.png" width="400" /></a></div>
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I think it's important for brands to work with influencers due to the growth in digital media. Young people look up to these influencers and relate to them. When brands work with these influencers, viewers trust the brands they decide to work with and this can influence their buying decisions. <o:p></o:p></div>
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What do you think about this? Leave a comment below!<o:p></o:p></div>
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Thanks for reading, Danielle<o:p></o:p></div>
Anonymoushttp://www.blogger.com/profile/09990378069090635913noreply@blogger.com1tag:blogger.com,1999:blog-5916573219730886526.post-14703595562914243872017-05-03T07:43:00.002-07:002017-05-03T07:43:56.333-07:00THE TRUTH ABOUT CHARLOTTE TILBURY? <div class="MsoNormal">
<span style="font-family: "Calibri Light";">In press, there
has been a lot of controversy about Charlotte Tilbury’s attitude towards the
whole beauty industry. Since Charlotte was young, she has always seen makeup as
a necessity in everyday life. She says it gives her the ‘wow’ factor and she feels
wow about herself when she wears it and looks in the mirror. Even when it comes
to opening the door for the postman, Charlotte has to put a quick touch of
mascara or Charlotte Tilbury ‘colour chameleon’ eye shadow pencil for a quick
do up. She wants to be the best version of herself, and wants it all of the
time 24 hours a day. She wants to enhance the features she was born with every
minute so when she does have a quick glance in the mirrored reflection, she
feels good about herself.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri Light";">Charlotte Tilbury
has always dreamt of having a successful beauty brand. And for a brand only
being two and a half years old, products have been releasing constantly and
being hyped up by bloggers and YouTubers. Charlotte had seen a gap in the market
for what she wanted to do, so she went for it. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig4EDG0fd3-QRcu503I6bEydQJf563mG0M9UEvfkPJw-LYs6HEdlh7E3k3kDtimpBRRyWlLhJ6rWmSE0LfM24ZRatZ0ncIPfNY7a8W4BfIhHQ90qOiyoUI1Mm92UFk1WAc_udtTwVB_htD/s1600/Screen+Shot+2017-05-03+at+15.18.53.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEig4EDG0fd3-QRcu503I6bEydQJf563mG0M9UEvfkPJw-LYs6HEdlh7E3k3kDtimpBRRyWlLhJ6rWmSE0LfM24ZRatZ0ncIPfNY7a8W4BfIhHQ90qOiyoUI1Mm92UFk1WAc_udtTwVB_htD/s200/Screen+Shot+2017-05-03+at+15.18.53.png" width="200" /></a><span style="font-family: "Calibri Light";">New ‘Scent Of A Dream’
perfume, Charlotte Tilbury’s first perfume has been focused a lot on social
media platforms. The perfume was sent out to popular bloggers and Vloggers as
part of a PR package to review the product. Celebrity Kate Moss being the face
of the campaign, it one of Charlottes Tilbury’s well known face of the brand.
Charlotte and Kate have a close relationship, which makes working together not
seem like work!<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri Light";">If anyone is
interested in learning more about Kate Moss and Charlotte Tilbury’s
collaboration hears a quick interview <a href="https://www.youtube.com/watch?v=AOxR1tfPNzY">https://www.youtube.com/watch?v=AOxR1tfPNzY</a><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Calibri Light";">The Charlotte
Tilbury fragrance launch invited bloggers and Vloggers to London’s Covent
Garden. Guests were given cocktails supplied by the expensive vodka brand
Belvedere to sip on through the night. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO1M19yOAu_zlhgCxUErxBdkdjY49cbD0q3SGRD5iWQPXlctiIGIRlVrr5xAdRShCCd2KwpmjxDtOssjZgIGQdFMmaNHNNYtr_0yi1vwhgv9_zTQKV-vpqkiA_ey25RoH-xWyHPtFXisqk/s1600/Screen+Shot+2017-05-03+at+14.39.08.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="217" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgO1M19yOAu_zlhgCxUErxBdkdjY49cbD0q3SGRD5iWQPXlctiIGIRlVrr5xAdRShCCd2KwpmjxDtOssjZgIGQdFMmaNHNNYtr_0yi1vwhgv9_zTQKV-vpqkiA_ey25RoH-xWyHPtFXisqk/s320/Screen+Shot+2017-05-03+at+14.39.08.png" width="320" /></a><span style="font-family: "Calibri Light";">So was this
campaign a make or break for the brand? Yes. More and more people young people
are becoming aware of the brand due to watching these Vloggers and bloggers
mentioning brands daily. Charlotte Tilbury’s products have been known for
creating good products for the price, so why not treat yourself to a product to
try out. Samples are also on offer in stores if you want to try before you buy.
<o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";"><br /></span></div>
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<span style="font-family: "Calibri Light";">In my opinion, Charlotte Tilbury is a very staple brand. If it wasnt for the promotions on Digital Media, I probably wouldnt know about the products myself as well as I do now. I dont personally own any products from the brand but im always browsing the stalls when I see one! </span></div>
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<span style="font-family: "Calibri Light";"><br /></span></div>
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<span style="font-family: Calibri Light;">Click here to be directed to Charlotte Tilbury's products </span><a href="http://www.charlottetilbury.com/uk/">http://www.charlottetilbury.com/uk/</a></div>
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<span style="font-family: Calibri Light;">Thanks for reading! </span></div>
<div class="MsoNormal">
<span style="font-family: Calibri Light;">Danielle </span></div>
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<br /></div>
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Anonymoushttp://www.blogger.com/profile/09990378069090635913noreply@blogger.com2tag:blogger.com,1999:blog-5916573219730886526.post-13558147701514775352017-04-19T03:47:00.003-07:002017-04-19T03:47:47.459-07:00BLOGGERS/VLOGGERS - MONEY, MONEY, MONEY<div class="MsoNormal">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Blog post number four will look at today’s influencers in the digital media world. Digital media is becoming one of the most popular ways to promote a product to a large audience. Especially when it comes to the younger audience, they look upto people on social media and trust reviews on products they show on their platforms.<o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Companies can sponsor a video or a blog post to be featured on the influencer’s page. Depending on who you sponsor this can be costly. Zoella blogger and YouTuber has been rumoured to cost £20,000 to feature a product in her videos. YouTubers get paid 40-60% of views on their channel on average. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBS30ml67SBRIvzYfuiH3xv7IoY_f7nYVsw7sbkm2nJpFfa6NDkpJMQyZ3kO-zVBZoRxT5WoD6hkqLlurlWKYbfpy5Kobzj0K9VCOodTOq-BOPV3TZ9EXF0TerVRCfPrgHt0E9eZqhR2CL/s1600/maxresdefault.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="179" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBS30ml67SBRIvzYfuiH3xv7IoY_f7nYVsw7sbkm2nJpFfa6NDkpJMQyZ3kO-zVBZoRxT5WoD6hkqLlurlWKYbfpy5Kobzj0K9VCOodTOq-BOPV3TZ9EXF0TerVRCfPrgHt0E9eZqhR2CL/s320/maxresdefault.jpg" width="320" /></a><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The media love to brag about how much money each influencer earns. YouTubers don’t actually earn money from likes and comments on a video. What it actually does is tell YouTube that they are doing a good job and companies are more likely to want to collaborate with them due to the large audience base. YouTubers get paid for views. The beauty category gets paid more because there are more advertisers in the beauty industry who are willing to pay for ads online. <o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">YouTube and bloggers need to have good Business Skills to start up and make a living from this career. You can't guarantee views on your YouTube channel to be steady each month, so other platforms such as Instagram, Twitter and Facebook can be used to gain subscribers and therefore gain more views on their videos. A good example of earning more income is working with a company throughout their growth by having links in description boxes and showing products. <o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Working with brands in the social media world is a mainstream way of collecting income. But can you trust everyone that they are giving their true opinions of a brand? From a personal experience of reading blogs and watching YouTubers daily, you can tell when someone isn’t passionate about their sponsor brand. However, when you see that someone is passionate about the brand and want to show how good the companies products are, I will go on to look further at reviews and decided to purchase the product or not. <o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRyW4bUCuQUUY_XqUVaIniI3hVKtYdyIJ6AoqJXmDyCaOxhE5Dx_urxMjoLdv_bfpgxk5ijzvZcsRMbGTHoR6gPsT1_WKuov9W65P8hkUNdZqnZOMTFqagi9BPUMKvzAfAvqj-rVgKtqQV/s1600/Casey-Holmes-x-Smashbox.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRyW4bUCuQUUY_XqUVaIniI3hVKtYdyIJ6AoqJXmDyCaOxhE5Dx_urxMjoLdv_bfpgxk5ijzvZcsRMbGTHoR6gPsT1_WKuov9W65P8hkUNdZqnZOMTFqagi9BPUMKvzAfAvqj-rVgKtqQV/s320/Casey-Holmes-x-Smashbox.jpg" width="320" /></a></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Sometimes companies will send out free products to a handful of bloggers and YouTubers to hopefully be mentioned. Companies will filter out the people they choose from. For example, sending a new Charlotte Tilbury lipstick to beauty focused platforms. <o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">So is it all worth it? In my opinion yes. YouTubers and Bloggers who are full-time workers need to make an income somehow. Whether that is working with brands that you are passionate about or reviewing a product for the reward is your choice. The Digital Media world is growing and these options are becoming more relevant to a career path people will consider.<o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Thanks for reading, <o:p></o:p></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Danielle<o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/09990378069090635913noreply@blogger.com1tag:blogger.com,1999:blog-5916573219730886526.post-73412457055494653272017-03-22T12:27:00.003-07:002017-03-22T12:27:44.487-07:00BEAUTY SUBSCRIPTION BOXES..<div class="MsoNormal">
<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Let's have another look at a beauty subscription boxes. Subscription boxes are becoming a more popular way to try new beauty, skincare and tools/accessories in the beauty world. But are these subscription boxes just a dud? </span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Glossy Box </span></u></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw_YSlzFoBQNe5qMCn4hcRgJkygZZN9jtKEm0djuKxznJU1tq5Bos6hEnbR-dYzyOrVw4IR70lv7rgrVT9Mye8YWNF26qAMkhs9VS6DwgWduhlidXVPILuJD-9XPJJkOWk5SiAHYkr518N/s1600/img_58499339eba82.png" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="160" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgw_YSlzFoBQNe5qMCn4hcRgJkygZZN9jtKEm0djuKxznJU1tq5Bos6hEnbR-dYzyOrVw4IR70lv7rgrVT9Mye8YWNF26qAMkhs9VS6DwgWduhlidXVPILuJD-9XPJJkOWk5SiAHYkr518N/s200/img_58499339eba82.png" width="200" /></a><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The idea of the Glossy Box is to firstly select your beauty plan. This basis around what products you’re most interested in, so you will ‘never receive a product you won’t use’.<span style="mso-spacerun: yes;"> </span>At the end of ever month, GlossyBox will send out your box so it's something to look forward to at the end of the month.<span style="mso-spacerun: yes;"> </span>Plus if you share your feedback with GlossyBox, you will gain ‘GlossyDots’ which add up to a free GlossyBox. The subscription service costs £10 monthly + £3.25 P&P.</span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">GlossyBox seems abit of a hit or miss right? Every month you receive 5 sample-sized products but are you really going to really love every product in the box? Bloggers and Vloggers have jumped on the bandwagon making monthly reviews on the products itself online with Glossy Box. </span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Boxy Charm</span></u></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYaieBabo2_qxPejtDx4EVAjgNItF9kC5AMDbLfyOvk2Y4JfHvGi9xRP0T5FP7m0huLSGByNi5QwSR0C8Q7yCkpI8IAeQgCVI3qlKCc7-rexBEN-y1PWNIB55WbApIP4Kk2vkDFOo2vs_9/s1600/march-2016-new.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhYaieBabo2_qxPejtDx4EVAjgNItF9kC5AMDbLfyOvk2Y4JfHvGi9xRP0T5FP7m0huLSGByNi5QwSR0C8Q7yCkpI8IAeQgCVI3qlKCc7-rexBEN-y1PWNIB55WbApIP4Kk2vkDFOo2vs_9/s200/march-2016-new.jpg" width="200" /></a><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Boxy Charm is another monthly subscription box focused in America. Instead on tiny little samples, Boxy charm sends out 4 to 5 full-size beauty items from makeup to skincare and beauty tools. This subscription service costs $21 monthly and is only sent out to America and Canada. </span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Boxy Charm does focus a lot on digital media to promote their product. Being a reader of blogs and a viewer of Vloggers, this particular subscription box has sent boxes out to popular influencers to gain reviews. KathleenLights on YouTube with over 3 million subscribers uploads her reviews every month online because of her love for the subscription box plus the contentious freebies for her every month!</span></div>
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<b style="mso-bidi-font-weight: normal;"><u><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Birch Box</span></u></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLQEAOs-A_RYIsRIcabjB6Ac8pQdY3bPx60ISjiIiTvKPCj8DcTPwp5BI9lHNt1GBSmG6OQYH0As-YRX8cAwlLN4c73oK29COVTB8aEr_84XNKfU-muIbcurvjVDHi6_spFhHSVm2z7cRB/s1600/box-women%25401x.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="135" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLQEAOs-A_RYIsRIcabjB6Ac8pQdY3bPx60ISjiIiTvKPCj8DcTPwp5BI9lHNt1GBSmG6OQYH0As-YRX8cAwlLN4c73oK29COVTB8aEr_84XNKfU-muIbcurvjVDHi6_spFhHSVm2z7cRB/s200/box-women%25401x.jpg" width="200" /></a><span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Birch Box does not only focus on keeping women happy but in 2012 men Birch Boxes were available and sent out to male bloggers and YouTubers. Birch Boxes mission is to help customers find products they love. The subscription service costs £10 monthly + £2.95 P&P which is fairly similar to Glossy Box right? </span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">The difference here is that Birch Box offers anyone with a relevant YouTube, blog or Instagram to apply to the Affiliate Programme. Its costs nothing to sign up and you are able to start earning money through commission.<span style="mso-spacerun: yes;"> </span></span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">So are these subscription boxes worth it? Yes and No. It's something to look forward to every month plus its cheaper than buying full-size products. However, if your ever lurking around boots you are more than likely to get bombarded with samples for free so your saving £10 a month. The products are different every month, and personally, I would prefer to receive free samples and spend the money on a full sized product I would continue to purchase in future. </span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">In some of these subscription boxes, a lot of the colours of the products aren’t suited to you. For example, if you have quite porcelain skin, most samples that are sent out are usually more of a nude colour. Also, nail varnish some people can be quite picky on what colour they like to wear, so if it doesn’t suit their liking they are probably going to ditch it. </span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Thanks for reading, what do you think about the beauty subscription industry? </span></div>
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<span style="font-family: Calibri; mso-ascii-theme-font: major-latin; mso-hansi-theme-font: major-latin;">Danielle </span></div>
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Anonymoushttp://www.blogger.com/profile/09990378069090635913noreply@blogger.com2tag:blogger.com,1999:blog-5916573219730886526.post-79867313070677288292017-03-09T10:35:00.004-08:002017-03-09T10:35:44.708-08:00IS BEAUTYPIE.COM THE FUTURE? <div class="MsoNormal">
<span style="font-family: "Calibri Light";">Technology is
constantly becoming more advanced and competition is building between Beauty
companies. Marcia Kilgore entrepreneur that also founded ‘FitFlop’ and ‘Soap
& Glory’ found there was a gap in the market for something unique.
<a href="http://beautypie.com/">beautypie.com</a> was launched on December 8th last year to supply the public with
cheap make-up made by luxury brands.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw_5rmqppgMDuFxD30565RurChlfEiXAxRNvHlL2gIjBPATHr1GuTyJkjFEONIhyN3VR8H_4NJIdmAEv0lvFrLtThd5pK1VIhM3CcDI91tzS674t60_nCXQRCas3ahE1rTRl3_2cPjPOin/s1600/pic+2.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="136" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiw_5rmqppgMDuFxD30565RurChlfEiXAxRNvHlL2gIjBPATHr1GuTyJkjFEONIhyN3VR8H_4NJIdmAEv0lvFrLtThd5pK1VIhM3CcDI91tzS674t60_nCXQRCas3ahE1rTRl3_2cPjPOin/s320/pic+2.png" width="320" /></a><span style="font-family: "Calibri Light";">Beauty Pie’s aim
is to ensure people sign up to monthly memberships that cost £10 a month for a
minimum of 3 months so the members can access the cheap prices. Non-members can
also purchase but only at full price. In the end, prices do work out as little
bit more expensive than the brands you find in boots but is worth it if you’re
a make-up lover like I am.<o:p></o:p></span></div>
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5pw3Ig57XLHuwSJ2uo9_M3uCU-DtgtRi63YUOBwCcnDd2wpfhV7M1TAwsCGYMjFnMOY3R-XGKlV3vLYXwA44rpfkvf8fcZWFWcyGC1bwJB6e77xwlOMeJkQ7Yw5B9TfqdvVYmM7WAD0qw/s1600/maxresdefault.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5pw3Ig57XLHuwSJ2uo9_M3uCU-DtgtRi63YUOBwCcnDd2wpfhV7M1TAwsCGYMjFnMOY3R-XGKlV3vLYXwA44rpfkvf8fcZWFWcyGC1bwJB6e77xwlOMeJkQ7Yw5B9TfqdvVYmM7WAD0qw/s320/maxresdefault.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: 'Calibri Light'; text-align: start;"><span style="font-size: x-small;"><a href="https://www.youtube.com/watch?v=sTxZYS_6FxY" target="_blank">Beauty Pie Review| Fleur De Force</a></span></span></td></tr>
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<span style="font-family: "Calibri Light";">Beauty Pie works
closely with digital media famous bloggers and Vloggers such as Fleur De Force,
MarziasLife, and Sali Hughes. In January, Beauty Pie invited Bloggers/Vloggers
to pick out products from the line they were interested in testing out. The
products come with a book showing the bloggers tips and tricks when it comes to
applying the makeup. Bloggers/Vloggers show close ups of the packaging and
spoke about their first impressions on the brand's concept. The packaging of
the products seems to look as other expensive brands such as Chanel and Giorgio
Armani although, with a cheaper feel. Bloggers/Vloggers tested out the products
on themselves to give a more in-depth impression of the products.<o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">The difference
between other brands a beautypie.com is that although they make their own
products in the same factory as other luxury brands, the brand states that the
formulas of the products can be very much alike. If you’re a label lover like
me, then you might be put off. In my opinion, I don’t only buy products because
of the formula, but by its packaging. Buying a brand new Bobbi Brown lipstick
just wouldn’t feel right if the packaging didn’t match up to the price, would
it?<o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">So no flaws in the
brand and its campaign? Certainly not. What’s the point in buying a foundation
or lipstick when you can’t try before you buy? People are put off by brands
that rely solidly on online sales because there isn’t any aspect of trying the
product to find out if it’s the right shade or textures your looking for.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9eaceLVD6zAN5TQ1ZwQQE0QruqjJLV5OeG-V4Sz9H4l0NSae2XAKrz6arGrJdvDJm9PgHDZKepRmy7VBd20gcFBbEeKF6G5_dSpFdE_KXA0xm1Hg3S4LXjY6AVBYtl_odhYq-SffXvBvG/s1600/pic+1.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh9eaceLVD6zAN5TQ1ZwQQE0QruqjJLV5OeG-V4Sz9H4l0NSae2XAKrz6arGrJdvDJm9PgHDZKepRmy7VBd20gcFBbEeKF6G5_dSpFdE_KXA0xm1Hg3S4LXjY6AVBYtl_odhYq-SffXvBvG/s200/pic+1.jpg" width="200" /></a><span style="font-family: "Calibri Light";">Digital Media have
upped the brand and have gained mix reviews online.<span style="mso-spacerun: yes;"> </span>It seems the whole buying and signing up for
a membership aspect is off putting to most people like myself. So how can
beautypie.com change this? I feel beautypie.com would be a lot more successful
if they offered small stalls in Boots or Superdrug so people could try before
they buy. Also limiting membership costs to a smaller price and pay more for
the product would increase the number of people signing up. If memberships cost
half the price and I wasn’t sure how much I would buy per month, I wouldn’t
grudge losing out £5.<o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">Skin care will be
released online this April along with 365 new makeup products that will be
launched next year. What has the future have to hold with <a href="http://beautypie.com/">beautypie.com</a>? We
will have to wait and see.<o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">Thanks for
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Anonymoushttp://www.blogger.com/profile/09990378069090635913noreply@blogger.com2tag:blogger.com,1999:blog-5916573219730886526.post-45100888858141271802017-02-22T05:43:00.002-08:002017-02-22T05:43:21.046-08:00CAN DIGITAL MEDIA MAKE OR BREAK A BEAUTY CAMPAIGN?<div class="MsoNormal">
<span style="font-family: "Calibri Light";">I’m Danielle, and I’m
a student studying Advertising and PR at North East Scotland College. This blog
will be linked to my course so stay tuned for regularly updates throughout
upcoming weeks.<o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">The Question? Can
digital media make or break a beauty campaign.<o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">The point of this
blog is to look further into past and present campaigns that have made a
memorable impact. In today’s age, Digital Media has taken over the way
companies campaign their products. Vloggers and Bloggers seem to have taken
over viewer’s thoughts towards products and really seem to influence their
audiences buying habits. <o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">Digital
Media can be either a make or break for a campaign. Social media such as
Facebook, Twitter and Instagram can give companies a bad reputation because of the
lack of control of what people say online. People twist campaigns and find
every little negative thing they can to take the campaign down to tomorrows
headlines. <o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">So why choose
Digital Media as part of your marketing plan?<o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">Digital media
increases the company’s brand recognition to a wide market base. In reality,
companies seize the opportunity to do this because sharing or retweeting a post
is free advertising for their campaign whilst hitting a large audience
demographics. It’s the most up to date media platform and gives an opportunity
for companies to interact between the customer and the brand.<o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">Overall, this blog
will include future posts about various campaigns dealing with the pressure of
the digital media world. Will it be a make or break?<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqR4-Im4m_gvUleJtkEiZRzqcmjjrNTEEDuKbXOptPsBMWvTKdUGpdUlGi0wjNTnvfEL4xQm06jYkzvQqFDsHs_1w_Q4GWvd9tSKgyOTCUgkC-oa4WDwhInZa9UCZJeTSENbEgmyZF4SnN/s1600/TheyreRealLinerChina.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiqR4-Im4m_gvUleJtkEiZRzqcmjjrNTEEDuKbXOptPsBMWvTKdUGpdUlGi0wjNTnvfEL4xQm06jYkzvQqFDsHs_1w_Q4GWvd9tSKgyOTCUgkC-oa4WDwhInZa9UCZJeTSENbEgmyZF4SnN/s320/TheyreRealLinerChina.png" width="250" /></a><span style="font-family: "Calibri Light";">Lets start off
with Benefits launch of the ‘they’re real! Push-up gel eyeliner’ back in 2014.
The new product claims to ensure one quick swipe would last all day. The build
up to the launch date for this product was massive. This was the first time
anyone had heard of this new way to achieve the perfect liner, and Benefit
almost garneted you would achieve the perfect cat flick with it! <o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">The ‘They’re Real’
sequel continued from Benefits well known ‘They’re Real Mascara’ so people expected
a great product already. The mascara was known to lasting all day and keeping
the same curl to your lashes as it had when it was first applied. Benefit
released the ‘They’re Real MakeUp Remover’ around the same time to help with
the removal of the long lasting product.<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3hUuKCTfh-Np_h91AtHoTMbEFQ9aK3k9SxBX8wvPJSRSwUvV2rmDzbYWSes9fL_-WiarWs2qEwHgvIJusswWIXKw13AEQgUHnsiW97JVssw1qLKrFrsqQg3BKK16pbdgk_6bStT6d_9kS/s1600/Screen+Shot+2017-02-20+at+11.16.01.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="276" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi3hUuKCTfh-Np_h91AtHoTMbEFQ9aK3k9SxBX8wvPJSRSwUvV2rmDzbYWSes9fL_-WiarWs2qEwHgvIJusswWIXKw13AEQgUHnsiW97JVssw1qLKrFrsqQg3BKK16pbdgk_6bStT6d_9kS/s320/Screen+Shot+2017-02-20+at+11.16.01.png" width="320" /></a><span style="font-family: "Calibri Light";">Benefit sent out
the new liner to You Tubers and Bloggers to hype up the product before the
release date. Waiting lists were building up and Bloggers and YouTubers were
continuing to hype the product on their social media sites such as Shaaanxo,
Saudibeautyblog and emtalks blog. Even online news websites were on the band
wagon! <o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">Since the eyeliner
has been released, Benefit has introduced new colours to suit the new modern
makeup trends. Benefit has always been seen as quite a quirky and different
makeup brand when it comes to packaging and new products. Lets hope they
continue to release more quirky and fun products in the future. <o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">Overall, this
particular campaign chose the correct use of digital media for the release of
their new product. It built hype and is still a well known product today.<o:p></o:p></span></div>
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<a href="webkit-fake-url://6b3b2dab-fbfa-4c65-bd2a-03cef20d7f24/image.tiff" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><a href="webkit-fake-url://12742d35-9e26-4dd6-a27d-af36b7adbd34/image.tiff" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-family: "Calibri Light";">If you are interested
in buying any products mentioned above, click the link here to be directed
straight to Benefit's website! </span><a href="https://www.benefitcosmetics.com/uk/en-gb"><span style="font-family: "Calibri Light";">https://www.benefitcosmetics.com/uk/en-gb</span></a><span style="font-family: "Calibri Light";"><o:p></o:p></span></div>
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<span style="font-family: "Calibri Light";">Thanks for reading
– comment below! ⬇⬇<o:p></o:p></span></div>
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