Technology is
constantly becoming more advanced and competition is building between Beauty
companies. Marcia Kilgore entrepreneur that also founded ‘FitFlop’ and ‘Soap
& Glory’ found there was a gap in the market for something unique.
beautypie.com was launched on December 8th last year to supply the public with
cheap make-up made by luxury brands.

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Beauty Pie Review| Fleur De Force |
Beauty Pie works
closely with digital media famous bloggers and Vloggers such as Fleur De Force,
MarziasLife, and Sali Hughes. In January, Beauty Pie invited Bloggers/Vloggers
to pick out products from the line they were interested in testing out. The
products come with a book showing the bloggers tips and tricks when it comes to
applying the makeup. Bloggers/Vloggers show close ups of the packaging and
spoke about their first impressions on the brand's concept. The packaging of
the products seems to look as other expensive brands such as Chanel and Giorgio
Armani although, with a cheaper feel. Bloggers/Vloggers tested out the products
on themselves to give a more in-depth impression of the products.
The difference
between other brands a beautypie.com is that although they make their own
products in the same factory as other luxury brands, the brand states that the
formulas of the products can be very much alike. If you’re a label lover like
me, then you might be put off. In my opinion, I don’t only buy products because
of the formula, but by its packaging. Buying a brand new Bobbi Brown lipstick
just wouldn’t feel right if the packaging didn’t match up to the price, would
it?
So no flaws in the
brand and its campaign? Certainly not. What’s the point in buying a foundation
or lipstick when you can’t try before you buy? People are put off by brands
that rely solidly on online sales because there isn’t any aspect of trying the
product to find out if it’s the right shade or textures your looking for.

Skin care will be
released online this April along with 365 new makeup products that will be
launched next year. What has the future have to hold with beautypie.com? We
will have to wait and see.
Thanks for
reading, Danielle.
I still can't get my head around this. Do you think the products are really what they say they are? Certainly digital media has really worked to promote the new brand, but the proof of the pudding (or pie in this case!) really is in the eating... It might be interesting for you to look at other subscription model services, which have also really relied on social media and bloggers to promote them - Glossy Box and the like. (For the record, they're a massive NO from me too!)
ReplyDeleteI’m a huge skincare junkie,I am currently using facial cleansing oiland makeup pad.Thank you for finally providing a clear explanation because now I know I definitely want to try Beauty Pie!
ReplyDelete