Blog post number six will focus on the most well-known beauty brands in the industry. NYX was created in 1999 to produce high-quality products that are on trend and affordable. NYX has become one of the fastest growing beauty brands in the social media in the US and worldwide! As NYX has been developing in current years, the brand is now available in over 60 countries and has now launched in UK Boots stores – yay!!
NYX are extremely focused on customer’s opinions on products before launching out into the big bad competitive beauty industry. NYX sends out products via social media to gain opinions and reactions on the product. In the end, they will be the ones hyping the product and encouraging viewers to purchase – so it’s important to produce a product that will be a success.
NYX is known for working with social media influencers such as Jamie Genevieve. Each month, NYX will host ‘meet-ups’ for beauty Vloggers and bloggers to do makeovers and meet up with viewers. All influencers are relatable and look like you and me. Tutorials are available on influencers channels so they can see products being applied and reviewed before purchasing.
NYX encourages customers to post selfie with the hashtag #NYXCOSMETICS to be featured on their homepage or social media pages. This can grow your own social media following and influence followers on setting a new makeup trend. So it's like one big NYX family!
Loréal – the number one cosmetic group in the world acquires NYX cosmetics. Located in Paris, the company produces hair colours, skin care, sun protection, hair care, perfumes and make-up. Not only does Loréal work closely with NYX and brands such as The Body Shop and Nestle.
Loreals recent campaign partners up with ‘The Prince Trust’ aims to help 10,000 young people to become more confident with themselves. The campaign ‘All Worth It’ will run confidence courses at each Price’s Trust centres to look over body language, relationships, employability and communication.
The campaign has partnered with 15 representatives including Cheryl Fernandez-Vesini (Cole), Marcus Butler (Vlogger) and Louisa Johnson (XFactor Winner). Each person in the campaign has been through having low self-confidence so it's an extremely relatable campaign for viewers with low self-confidence.
I think it's important for brands to work with influencers due to the growth in digital media. Young people look up to these influencers and relate to them. When brands work with these influencers, viewers trust the brands they decide to work with and this can influence their buying decisions.
What do you think about this? Leave a comment below!
Thanks for reading, Danielle