Thursday, 9 March 2017

IS BEAUTYPIE.COM THE FUTURE?

Technology is constantly becoming more advanced and competition is building between Beauty companies. Marcia Kilgore entrepreneur that also founded ‘FitFlop’ and ‘Soap & Glory’ found there was a gap in the market for something unique. beautypie.com was launched on December 8th last year to supply the public with cheap make-up made by luxury brands.

Beauty Pie’s aim is to ensure people sign up to monthly memberships that cost £10 a month for a minimum of 3 months so the members can access the cheap prices. Non-members can also purchase but only at full price. In the end, prices do work out as little bit more expensive than the brands you find in boots but is worth it if you’re a make-up lover like I am.

Beauty Pie Review| Fleur De Force
Beauty Pie works closely with digital media famous bloggers and Vloggers such as Fleur De Force, MarziasLife, and Sali Hughes. In January, Beauty Pie invited Bloggers/Vloggers to pick out products from the line they were interested in testing out. The products come with a book showing the bloggers tips and tricks when it comes to applying the makeup. Bloggers/Vloggers show close ups of the packaging and spoke about their first impressions on the brand's concept. The packaging of the products seems to look as other expensive brands such as Chanel and Giorgio Armani although, with a cheaper feel. Bloggers/Vloggers tested out the products on themselves to give a more in-depth impression of the products.

The difference between other brands a beautypie.com is that although they make their own products in the same factory as other luxury brands, the brand states that the formulas of the products can be very much alike. If you’re a label lover like me, then you might be put off. In my opinion, I don’t only buy products because of the formula, but by its packaging. Buying a brand new Bobbi Brown lipstick just wouldn’t feel right if the packaging didn’t match up to the price, would it?

So no flaws in the brand and its campaign? Certainly not. What’s the point in buying a foundation or lipstick when you can’t try before you buy? People are put off by brands that rely solidly on online sales because there isn’t any aspect of trying the product to find out if it’s the right shade or textures your looking for.

Digital Media have upped the brand and have gained mix reviews online.  It seems the whole buying and signing up for a membership aspect is off putting to most people like myself. So how can beautypie.com change this? I feel beautypie.com would be a lot more successful if they offered small stalls in Boots or Superdrug so people could try before they buy. Also limiting membership costs to a smaller price and pay more for the product would increase the number of people signing up. If memberships cost half the price and I wasn’t sure how much I would buy per month, I wouldn’t grudge losing out £5.

Skin care will be released online this April along with 365 new makeup products that will be launched next year. What has the future have to hold with beautypie.com? We will have to wait and see.

Thanks for reading, Danielle. 










1 comment:

  1. I still can't get my head around this. Do you think the products are really what they say they are? Certainly digital media has really worked to promote the new brand, but the proof of the pudding (or pie in this case!) really is in the eating... It might be interesting for you to look at other subscription model services, which have also really relied on social media and bloggers to promote them - Glossy Box and the like. (For the record, they're a massive NO from me too!)

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