Wednesday, 19 April 2017


Blog post number four will look at today’s influencers in the digital media world. Digital media is becoming one of the most popular ways to promote a product to a large audience. Especially when it comes to the younger audience, they look upto people on social media and trust reviews on products they show on their platforms.

Companies can sponsor a video or a blog post to be featured on the influencer’s page. Depending on who you sponsor this can be costly. Zoella blogger and YouTuber has been rumoured to cost £20,000 to feature a product in her videos. YouTubers get paid 40-60% of views on their channel on average.

The media love to brag about how much money each influencer earns. YouTubers don’t actually earn money from likes and comments on a video. What it actually does is tell YouTube that they are doing a good job and companies are more likely to want to collaborate with them due to the large audience base. YouTubers get paid for views. The beauty category gets paid more because there are more advertisers in the beauty industry who are willing to pay for ads online.

YouTube and bloggers need to have good Business Skills to start up and make a living from this career. You can't guarantee views on your YouTube channel to be steady each month, so other platforms such as Instagram, Twitter and Facebook can be used to gain subscribers and therefore gain more views on their videos. A good example of earning more income is working with a company throughout their growth by having links in description boxes and showing products.

Working with brands in the social media world is a mainstream way of collecting income. But can you trust everyone that they are giving their true opinions of a brand? From a personal experience of reading blogs and watching YouTubers daily, you can tell when someone isn’t passionate about their sponsor brand. However, when you see that someone is passionate about the brand and want to show how good the companies products are, I will go on to look further at reviews and decided to purchase the product or not.

Sometimes companies will send out free products to a handful of bloggers and YouTubers to hopefully be mentioned. Companies will filter out the people they choose from. For example, sending a new Charlotte Tilbury lipstick to beauty focused platforms.

So is it all worth it? In my opinion yes. YouTubers and Bloggers who are full-time workers need to make an income somehow. Whether that is working with brands that you are passionate about or reviewing a product for the reward is your choice. The Digital Media world is growing and these options are becoming more relevant to a career path people will consider.

Thanks for reading,


1 comment:

  1. I think you've hit the nail on the head - people can tell when someone is passionate about a product or whatever, and if the person's being paid to promote something they're not really interested in, that comes across. I think a lot of brands need to do more/better research when they work with online influencers, because a mediocre review could actually tarnish the brand in the long run, and make them look stupid.